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Sephora Expands Sephora + Pantone Color IQ

In-store service can now handle lip and concealer matching.

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By: Christine Esposito

Editor-in-Chief

Sephora has added to two new features to the Sephora + Pantone Color IQ foundation matching service—lip and concealer color matching. The complimentary in-store services take the guesswork out of finding the lip and concealer shades by filtering through Pantone’s SkinTone library.   The device uses tri-directional color image capture technology to record 27 color-accurate images in 1.8 seconds using 8 different visible illuminations and 1 ultraviolet illumination for precision matching. This dat...

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